Putting advertising in user guides may seem rather flaky at first, but it could work. Here’s why. Life is full of taboos. Things you should and shouldn’t do. One of my ‘pet projects’ is to connect the lines between Sales and Technical Documentation. To me, they both serve the same purpose. Serve the customer. While they both start at different points, the end goal is the same. Unfortunately, these two departments rarely work together. Let’s take a look at how we can fix this.